The Transition to Real-Time, Social Search
John Batelle recently wrote a great post about the shift from static to real-time search. To paraphrase he says that Google is/was awesome because for the first time, you could quickly and accurately...
View ArticleWhy Would Anyone Advertise Online Without Google/Facebook?
As part of my new job I’m in charge of developing and executing a marketing plan for a new website. I’ve been doing a lot of research into online advertising and trying to figure out the best way to...
View ArticleAdvertising Is Not a Sustainable Business Model for the Web (unless you are a...
The long-held myth that web companies can achieve profitability through free products, services and content solely based on advertising is fading. The diminishing rates of online ads, and the slowdown...
View ArticleSlides from Social Media Training Sessions
Last week I gave a few training sessions to new joinees in our company covering Social Media, Online Advertising and Analytics. From talks I’ve had with new joinees, I’ve found this information isn’t...
View ArticleMeasuring the Success of Social Media Campaigns
Why should businesses engage in Social Media? In the end, the goal of all marketing is to increase sales/conversions. But only in rare examples can a company point to their social media marketing...
View ArticleIntroduction to Paid Online Advertising
This past weekend I gave my first two lectures at SPJain on paid online marketing. I thought it went pretty well, the students seemed really engaged and interested in the material. The slides, course...
View ArticleEating our own Dogfood in Marketing 2.0 Class
Social Media and Web 2.0 is all about the collaborative, bidirectional flow of information. It’s no longer a brand, company or authority figure dictating the rules. As part of the course I’m teaching...
View Article8 Lessons Learned from Zynga about Virality
Editor’s Note: I’m almost embarrassed to say I actually had to play Frontierville and Farmville to write this post. These games send notifications constantly and I wasn’t entirely comfortable with all...
View ArticleSteal This Product Idea #5 – Personalized Retail Shopping
For all the advances in consumer technologies, walking into a retail store and making a purchase still feels like a “outdated” experience. There’s a ton of relevant public information that I’d gladly...
View ArticleReady to build your product? Do this first.
We often meet with folks who are at the earliest stages of their entrepreneurial ventures and are unsure how to go from idea to product. After an initial meeting we send them the following...
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